Designing a website for a new company "Grand Record" cinema
|Дисциплина:||Маркетинг, реклама и торговля||
|Вид работы:||практическая работа|
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2Table of content
- Business background
- Website functions
- Future Industry Developments
- Payment system
- Internet Security and Legal Concerns
- Financial Plan
2Main Page “About” Page
2“Today” Page “Tomorrow" Page
2(All pages in real size are attached in Appendix)Website functionsWebsite of Grand Record cinema is based on Golden Screen Cinema website (www.gsc.com. my). It includes 5 main pages which are “Home", “About", “Today", “Tomorrow" and “Contacts”, and also it has two direct accesses to Order Tickets Online and Download New Wallpapers.“Home" page - consist of welcome note the Grand Record cinema, list of movies which already have been shown in cinema, and movies which are showing currently during one month. And of course all movies sorted by type, or genre: action, adventure, comedy, foreign, drama, family movie and so on. Below each part there is a link to a special page which included just that particular information which customer need at the moment. It means that main goal of this page is to show.On the top of each page there is a search bar. It helps users to find any information about Grand Record products and services they are interested in.“About” page - Web site users can find some necessary information about staff of the company, workers, information about Grand Record such as history, activities and service which is provided in Grand Record cinemas. Of course there is special offers link where internet users can see some offers which are providing on current day/week/month. It can be some promotions, gifts, discounts, or sale of new toys for children related to new movies or animations.“Today” page - based on the title of this page it is clear that here is information about movies which are currently showing in cinema, also top movies or most popular and most viewed.“Tomorrow" page-mostly new movies which or premiers or they are coming soon. Also there are located some new trailers with information about new coming movies and animations. Moreover the users can find on this page some news about authors, actors, film production, budgets and sponsors.“Contacts" page - specified locations of Grand Record cinemas in different countries and cities, then the location and address of main office and contact information for communication between the company and customers. The “contact form” is given for users to ask any of their concerns on the service, and user should provide an e-mail address for receiving the specified answer on their particular question.Therefore as it was mentioned above there are two buttons which will appear on each page allowing direct access to order tickets online and download new wallpapers with popular actors and favorites. For example in order to book or order ticket for any movie user should click on field “Order tickets now" and it will be transferred to new page with short form which is need to be filled up with personal information such as name, passport number/IC, address, and then customer just will choose the particular movie, date, places. Payment will be done by using credit or debit card, and then just need to print purchased ticket.Website was made with using Adobe Flash Player for being more attractive and simple graphics and design in order to make it available and easy to use for users of any age, occupation and educational background.Advantages of using this website for company and customersFor customer: The main point is that use of this website helps to make process of choosing a movie and buying ticket much faster than in simple counter when people have to stand in long queues.Here is small list why people are using online ticketing:
Because they can buy it any time they want
Because they can buy it from their own house
Because special offers are so easy to find
Because of the support they receive
Because it is really comfortable
Because they can book any seats they want free of charge
Because it is safe
Because of the extra services they can enjoy
Because they can get more information
For company: As it saves time when people use such online service, company can easily get more customers. As notice, sometimes it can be that there are cinemas are empty or not all seats are used. It can be because people:
Did not heard about the film,
People did not want to stay long queues to buy a ticket
People did not know what it is about so they didn't want to spend money for something unknown.
So when people will use online system on Grand Record website they can read the description about the movie, the can know the price, they can buy it just when they are at home. Of course it will increase the amount of customers what will be profitable for the company.Future Industry DevelopmentsThe increase in other entertainment options, for instance computer games, pubs, home cinemas and the ever shrinking window between the release of a movie in the cinema and then onto DVD means that the future of the cinema industry is uncertain. The trend towards consolidation will no doubt continue, but it is interesting to note that the number of multiplexes opening has platitude, with an average of 25 a year opening between 2007 and 2008, only 6 were opened in 2009. This perhaps signals that the multiplex market has reached its full potential and that the marketplace is stabilizing.However, the stabilization of the market at the top end does not as yet seem to have filtered down to the smaller cinemas and as such, many continue having trouble turning a profit. It is the owners' belief that the current market is ideal for the development of a new concept which gives movie patrons an entirely unique cinema experience - Grand Record.Payment system“Skip waiting in line to purchase your movie tickets. Purchase your movie tickets online, pick them up when you want to and go directly into your movie. Choose from several services offering online movie ticket sales or buy directly from the theatre online. ” - This is Grand Record's offer to its customers.There are a few steps to make online payment:
Visit the corporate website for the theatre showing your movie Find a movie, location and show time that fits your schedule.
Choose a location, click on its name and see if online ticketing is available for the preferable movie. Confirm the selection by reviewing the movie, theatre and show time on the computer screen.
Click on a show time to purchase tickets. Select a ticket type and quantity making sure to note the service charge and ticket price. Enter promotional codes (if any) at this time.
Create an account to finalize the ticket purchase. Fill in name, email address, gender and date of birth. Create a password. Click on "Create an Account" and finalize the order.
Enter a credit card number in the box provided. Include the type of credit card that has been used for purchasing a ticket, its expiration date and billing zip code. Keep the credit card available. (Customer may need to present it at the theatre when they pick up their tickets)
Confirm ticket purchase and watch an email for a purchase confirmation notification. Print out the confirmation and bring it to the movie theatre. Present any necessary identification. In some cinemas of Grand Record, it is no need a confirmation. Just slip the credit card into a kiosk, like an ATM, and the machine prints out tickets.
Tickets bought for friends can be directly emailed to them. There is also a toll-free customer service line if a user needs assistance
GRAND RECORD SUMMARY FOR AN E-COMMERCE SITE
Per Year Cost
PHASE I: $50,000 BUDGET
(A) Consultancy, set-up and development fees:
Consultancy, creative design, development fee, including
project review (industry estimate of 15-20% of $50,000)
1. Web hosting fees (up to 50 products, static web pages)
2a. First year on-line fee
2b. Site maintenance (static web pages)
(B) Advertising and Promotion:
Printing & stationery BFD logo and URL address
3. Search engine ("Gold subscription includes up to 200 search engines and directories using keywords
And keyword phrases.
4. Radio advertisement
Launch party discounts, giveaways, contest prizes
5. Banner advertisement (3 months)
PHASE II: ADDITIONAL BUDGET OF $30,000
2c. Site maintenance (dynamic web pages)
6. SSL-enabled web hosting fee
7. Customer Service Representative
TOTAL FOR PHASE I & PHASE II
Table 2. Profit And Loss
YEAR 1 (RM)
YEAR 2 (RM)
YEAR 3 (RM)
Less: Cost of Ticket Sold
Consultancy, set up & development fee (Note 1)
Advertising & promotion expenses (Note 2)
Net Profit / (Loss)
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